Meetings, Incentive Travel, Conventions and Exhibitions (MICE) industry is a vital sector in the tourism industry. With rising cost per attendee and higher customer expectation, event organisers are facing challenges to improve MICE events in terms of relevance for attendees and to improve engagement.

Ent-Vision Smart Data for MICE is an AI driven solution leveraging on Natural Language Processing (NLP), Machine Learning (ML) and Data Technologies. The solution aims to create engaging and memorable user experience for event participants including Exhibitors, Visitors and Delegates, enables Event Organisers to monetise rich data insights to increased event participation and Improve return-of-investments.

Ent-Vision Smart Data for MICE is powered by Ent-Vision Intelligent Process Automation (IPA), a software that combines Robotic Process Automation (RPA) with Artificial Intelligence (AI).

Smart Data for MICE Solution Suite

AI-Enabled Smart Data for MICE to accelerate a Richer and More Memorable MICE Event Experience.

Data Profiling with
Ent-Vision IPA

A successful MICE event is measured by the quality of the contents and participants. However, registration data of Exhibitors and Visitors are often collected with missing or inaccurate information, which hinders targeted marketing, and makes business matching or booth visit planning very difficult.

Ent-Vision Smart Data for MICE solution will first standardise and enrich registration data using Data Profile module, an automated data enrichment process supported by Ent-Vision IPA. Quality data offers insights of participants and provides an avenue to facilitate intelligent business matching, personalized content and effective marketing. It is a powerful tool to improve MICE Event ROI.

Enriching Profiles with Insights

In the Data Preparation stage for event marketing, contact data consolidated from various registration channels or multiple repositories are first cleansed, standardized and enriched with relevant information for data profiling. Historical data are used with machine learning to create data models and classification of participants. With comprehensive information about each participants, the event organiser is able to establish personalised communication and focus on targeted marketing to attract the most relevant participants and enhance the quality of the show.

Quality data in exhibitor’s profile will improve visitation rate and increase business trade opportunity. Enriched delegate’s and trade visitor’s profile will enable effective match to high relevant conference topic and booths recommendation.

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Intelligent Business
Matching & Contents
Recommendation

Prior to the event day, an AI-driven auto profiler and recommendation engine are initiated to facilitate business matching based on the Exhibitor’s, Conference Delegate’s and Trade Visitor’s profiles. Both internal data from historical records and external data from public sources are extracted to build a profile for each participant.

By automatically matching exhibitor’s offerings and visitor’s preferences according to their data profile, the visitors will only get carefully curated list of recommended booths to visit and conference to attend; the exhibitors will be linked to their ideal visitors to schedule meetings.  This will greatly improve efficiency of visiting time and offer better opportunities to the exhibitors.

Intelligent Matching & Reccomendation

Intelligent Matching & Recommendation engine is a module in Ent-Vision IPA. It has the ability to match data in various formats, coupled with intelligent multi-level ranking criteria to propose the best recommendations. Furthermore, it allows the user to analyse a vast amount of historical data, making predictions and recommendations from data insights.

Ent-Vision Smart Data for MICE system is able to automatically predict and generate recommendations based on business nature, job responsibility and professional interests. A predictive analysis can be performed prior to the actual event date for visitors to receive personalised information based on interests matched with the contents of events. A curated list of recommendations greatly improves user experience, especially in mega MICE events.

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Booth Recommendation
with MICE Discovery App

On the event day, a personalized list of recommended booths as well as suggested conference topics will be pushed to each event attendees via mobile app, email or web link, it allows show participants to optimise visitation time during the event.

The Ent-Vision MICE solution helps visitors to maximize their experience by directing them to the most relevant exhibitors to meet and conference talks of high interest. This is done via a Booth Finder mobile app that helps visitors to quickly navigate to the recommended booths.

Ent-Vision MICE Discovery 

To have better visibility of visitor’s journey, Ent-Vision MICE Discovery – a Mobile App with Indoor Real-time location tracking system can be implemented, which offers timely tracking and mapping of customer trails, and clear visibility of customer’s journey. The mobile app will provide directions on how to get to the recommended conference talks or exhibition booths. With the ability to track the people movement in real-time, the organiser is able to monitor event venue that is over-capacity, and redirect them to conference witch is under capacity in seating spaces.

Furthermore, the data collected on user movement will help the organiser to understand customer’s interests and behaviour. Drawing from the data insights, event organisers will be able to offer exhibitors predictive analysis and opportunity to up-sale and cross-sale.

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Ent-Vision MICE
Central Data Platform

Ent-Vision MICE Central Data Platform is the data foundation to facilitate end-to-end information flow. It provides full visibility at each stage of MICE event and ensure data consistency throughout the user journey for exhibitors, conference delegates and trade visitors.

The MICE Central Data Platform enables event organisers to gain deeper data insights with quality data, creates engaging user experience for Exhibitors, Visitors and Delegates during the event. Post Event follow-up with relevant information accelerates continuous engagement between exhibitors, visitors and event organisers, Improves customer retention and increases ROIs.

Ent-Vision MICE Central Platform

With MICE Central Data Platform, single data definition and standardised format are used to ensure data consistency during data transfer and exchange. Full cycle data tracking integrates data silos from pre-registration to post-event activities. At each stage of the event, data are standardised and enriched through the MICE Central Data Platform that can be integrated with different functional modules such as Auto Profiling, Business Matching, On-Site Registration, Payment Gateway etc. Ent-Vision MICE Central Data Platform enables rich data insights for analysis and accurate decision making.

The MICE Central Data Platform will allow future integration of key customer touchpoints from registration, on-site business activities to post-event feedback automatically, enable end-to-end data connectivity.

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